Make Your Website AI Compatible Now… Like, NOW
I was watching some AI news and this will blow you away. Read this quick story.
Someone set up OpenClaw, which is basically a personal assistant on steroids (coming to a computer near you soon). She asked it to get quotes on some brake work for her car.
The assistant came back saying it found like 10 local shops. Two of them didn’t have an email address on their website. (And since this assistant had access to an email account, that mattered.) One or two shops got back to the assistant right away and gave a quote. They went with one of those shops. The agent emailed the shop back and set the appointment.
That’s like… crazy.
Some websites didn’t have email addresses?
And here’s the bigger point: it wasn’t a human scrolling around for 30 minutes comparing sites and clicking around. It was an AI doing the shopping and making the decision. It picked the shops that were easiest to contact, fastest to respond, and clear enough to quote.
That’s where this is going.
The AI Can’t Buy From You If It Can’t Read You
I also heard that Wix sites can’t be read too well because of how they’re structured. Too much JavaScript. That’s huge.
And to be clear, this isn’t about “Google ranking” the way we’ve talked about it for the last 15 years. This is about whether an AI can reliably extract your contact info, your services, your hours, your location, your pricing, and your next available appointment without getting stuck.
If it can’t… you’re invisible to the machine doing the shopping.
So What’s The Next Step
If you’re a service company, the next step is pretty straightforward:
- Get an estimator on your website so AI can use it and get a price range. Or, at the least…
- Show your pricing. Ranges work fine, but “call for a quote” won’t cut it anymore.
- Have a way to book the appointment online or at least request one instantly.
- Make sure your site is coded in a way AI can actually read.
- Display your email in plain HTML — not behind a form, image, or JavaScript.
- Complete your Google Business Profile, especially if you serve a local market.
- Write FAQs that directly answer the questions Agents are searching for.
- Respond to emails promptly — Agents pay attention to how fast you reply.
This is happening more and more. It’s not “maybe.” It’s not “someday.” It’s already happening. It’s here.
And the business owners who take this seriously first are going to scoop up easy wins.
What Your Website Needs Now
Here’s the checklist, in plain English:
- Your website needs to be coded right so AI can read it.
That means the important stuff should exist as real text on the page, not buried inside scripts or loaded in weird ways. - Make sure your email address is on your website.
Not hidden behind JavaScript. Not only inside a contact form. Put the actual email address on the page. Same with your phone number. - Make sure your website isn’t built on Wix and be careful with certain other builders.
I’m not trying to start a platform war here. I’m saying what I’m seeing: some of these sites are harder for machines to interpret. If you’re not sure what you’re on, ask us. - Your website should be able to interact with AI.
That means it can answer basic questions like:- “How much is brake work?”
- “Do you work on Audis?”
- “Can I get in this week?”
- “Do you service my area?”
- “What’s included in a tune-up?”
If an AI can’t get those answers quickly, it will move on.
- Pricing on your website helps. A lot.
Even if it’s ranges. Even if you say “price depends on these factors.” AI needs something to compare. Humans do too. - Put real FAQs on your site with straight answers.
Not fluff. Not vague “it depends” for everything. Actual helpful stuff like:- “Do you fix Audis?” Yes.
- “Do you service Madison and Sun Prairie?” Yes.
- “How long does a brake job take?” Typical range.
- “Do you offer emergency service?” Yes or no.
- Reply to emails fast.
If you reply the fastest, you might get the business. That sounds obvious, but this changes the game: you might literally be responding to an AI assistant that’s collecting quotes and making a decision in minutes.
Estimators Win Because They Remove Friction
Here’s why I keep saying “estimator.”
Most service websites still work like it’s 2008:
- “Call for a quote.”
- “Fill out this form.”
- “We’ll get back to you.”
Meanwhile, the customer wants a number. The AI wants a number. Even a range.
An estimator doesn’t have to be perfect. It just needs to produce something useful quickly, like:
- “Most brake pad and rotor jobs are between $X and $Y.”
- “If it’s an Audi, add about $Z.”
- “If you need calipers, that can change things.”
- “Final price depends on inspection, but this is the normal range.”
That alone can move you into the top 2 choices when an AI is comparing ten shops.
This is an Emergency if You Rely on New Leads
If you are not doing this, you’re going to be far behind very soon. This is like… an emergency, to be honest. It’s eye-opening.
You need to change how you work and how your website works, because this is happening.
And the funny thing is: making these changes for AI is also better for humans.
Why play games asking for quotes? Why make someone wait half a day for a callback? Why hide your email address? Why make it hard?
The companies that make it easy to get information, easy to get a price, and easy to book are the companies that are going to win.
What We’re Doing at Webstix
At Webstix, we’re building sites and systems around this reality:
- clean, readable structure
- contact info that’s obvious and accessible
- service pages that answer real questions
- FAQ blocks that are actually useful
- estimators and quote-request flows that don’t waste time
- booking and scheduling options when it makes sense
If you want, we can take a look at your current site and tell you what an AI is likely to see, what it might miss, and what to fix first.
Because once AI assistants become the default way people shop for services, you won’t want to be the shop that got skipped just because your email address was missing.
Contact us today for help with your website in this new AI era.
