About Webstix
What is Webstix?
Webstix is a web design, development, website maintenance, hosting, SEO, and digital marketing company based in Madison, Wisconsin, with additional locations throughout the Midwest. We help small and midsize businesses, nonprofits, manufacturers, professional service firms, and other organizations build and maintain websites that support real business goals.
How long has Webstix been in business?
Webstix has been building and supporting websites since 2001. During that time, we have expanded from website design and programming into WordPress development, e-commerce, hosting, maintenance, SEO, content, integrations, and digital marketing.
Is Webstix a local company?
Yes. Webstix is based in the Midwest and has locations in Wisconsin, Michigan, Illinois, Indiana, and Missouri. We also work remotely with clients throughout the United States and around the world.
Does Webstix use freelancers?
Webstix has an established team of designers, developers, project managers, maintenance specialists, and marketing professionals. We use documented processes, checklists, testing procedures, and quality standards to provide consistent work and ongoing accountability.
There are some services we might use freelancers for like photography, but we review all work before it is sent to our clients to make sure the work meets and exceeds expectations.
What types of organizations does Webstix work with?
We work primarily with small and midsize businesses and organizations, but we’ve also worked for large firms/corporations a number of times. Our experience includes manufacturing and industrial companies, nonprofits, professional services, healthcare, construction, real estate, hospitality, e-commerce, education, and local service businesses.
You can browse our portfolio by industry, website type, and design style to find examples relevant to your organization.
Website Design and Development
Does Webstix build custom websites or use WordPress themes?
We offer both custom and package-based website solutions.
A custom website is planned and designed around a company’s specific goals, content, functionality, integrations, and brand. Our website packages provide a more standardized and cost-effective option, using an established framework that can be personalized for the client.
Before beginning a project, we explain which approach we recommend, what is being customized, what features are included, and what would require additional development.
How much does a Webstix website cost?
Website cost depends on the size, design, functionality, content, integrations, and level of customization required.
Webstix offers published website packages for projects with more predictable requirements. We also prepare custom proposals for websites that need e-commerce, specialized programming, integrations, custom tools, larger content structures, or other advanced functionality.
Your proposal will explain the project scope, included services, optional features, payment schedule, and anticipated ongoing costs.
How long does it take Webstix to build a website?
A typical website project takes approximately 4-8 weeks from planning through design, development, testing, and launch, but it can easily take much less time. Smaller or more standardized projects may be completed sooner, while larger custom websites can take longer.
In other words, it depends, but we can give you a good timeline before going into a project so you know.
The schedule also depends on how quickly content, feedback, approvals, and other required materials are provided.
Can Webstix redesign an existing website?
Yes. We can redesign an outdated website, improve its usability and mobile experience, reorganize its content, increase its speed, strengthen its SEO foundation, and add new features or integrations.
We can also evaluate which existing content, rankings, URLs, and functionality should be preserved during the redesign.
Can I update my website myself?
Yes. Most websites we build include a content management system such as WordPress, allowing authorized users to update common content without writing code. We can also provide training so your team understands how to manage the site.
If you prefer not to make changes yourself, our maintenance team can handle updates for you.
Who owns my website, content, and domain after launch?
This should be stated explicitly in your Webstix proposal and agreement. Before signing, we encourage every client to confirm ownership and access for the website, approved content, domain name, hosting account, analytics, and other third-party services.
Webstix will explain any licensing or subscription terms that apply to themes, plugins, stock photography, software, or third-party services used by the website.
Hosting, Maintenance, and Support
Do I have to host my website with Webstix?
No. Webstix offers premium website hosting, but clients are not required to host with us. We can discuss the technical, security, performance, support, and migration considerations before you choose a hosting provider.
Some website packages include Webstix hosting for a specified introductory period. Your proposal should identify what is included and the cost after that period ends.
What ongoing website costs should I expect?
Possible ongoing costs include:
- Website hosting
- Domain-name renewal
- SSL certificates
- WordPress maintenance and software updates
- Premium plugin or software licenses
- Content and design updates
- Security or performance services
- SEO, paid advertising, or other marketing
- Third-party platforms and integrations
Not every website requires every service. We identify the expected ongoing costs in the proposal so you can evaluate the website’s total cost of ownership—not just its initial build price.
What happens after my website launches?
A website launch does not have to end the relationship. Webstix offers hosting, software updates, monitoring, maintenance, troubleshooting, content updates, SEO, conversion improvements, and digital marketing.
Clients can use Webstix as an ongoing website team or select only the services they need.
What do Webstix Website Care plans include?
Website Care plans are designed to keep WordPress websites updated, monitored, and supported. Depending on the selected plan, services may include WordPress core updates, plugin and theme updates, testing, database optimization, uptime monitoring, security tools, performance reports, broken-link checks, search reporting, and ongoing recommendations.
The plans are separate from hosting and custom development unless the selected plan or agreement specifically says otherwise.
Do Website Care plans require a long-term contract?
Webstix Website Care plans do not require a long-term contract. Current plan terms allow cancellation with notice. Review the applicable service agreement for the exact notice period and billing terms.
SEO, Results, and AI
Does Webstix provide SEO and digital marketing?
Yes. Webstix provides SEO, local SEO, AI-focused SEO, website analytics, copywriting, paid search advertising, lead-generation services, and other forms of website promotion.
SEO considerations are incorporated into website projects, but ongoing SEO and marketing campaigns are separate services unless specifically included in the proposal.
How does Webstix measure website and marketing results?
The measurements depend on the goals of the project. They may include:
- Qualified leads and form submissions
- Phone calls or appointment requests
- Online sales or transactions
- Conversion rates
- Search visibility and keyword performance
- Organic and paid traffic
- User engagement
- Website speed and technical health
We can configure analytics and reporting around the outcomes that matter to your organization. Rankings and traffic are useful indicators, but they should be evaluated alongside leads, sales, and other business results.
Can Webstix guarantee first-page Google rankings?
No ethical SEO company can guarantee a particular organic ranking because search results are controlled by Google and change based on competition, location, website quality, search intent, and algorithm updates.
Webstix focuses on improving the technical foundation, content, structure, relevance, usability, and credibility signals that can help a website earn greater visibility over time.
Does Webstix offer AI services?
Yes. Webstix works with AI-related website tools, automations, integrations, content workflows, and AI-focused SEO. The exact implementation depends on the business need.
We do not treat “AI” as a single product or add features simply for marketing value. We first define the problem, then recommend a practical solution and explain what the system will do, which services it will use, how information will be handled, and what ongoing costs or human oversight may be required.
What is AI SEO?
AI SEO helps make website information easier for both traditional search engines and AI-driven answer systems to find, understand, and evaluate.
Webstix’ AI SEO work may include improving crawlability, XML sitemaps and robots directives, page structure, headings, internal links, structured data, FAQs, concise summaries, breadcrumbs, content organization, and credibility signals.
These improvements can help AI systems interpret a website, but no agency can guarantee that Google, Gemini, ChatGPT, or another platform will cite or recommend a particular company.
Can Webstix add an AI chatbot or automation to my website?
Yes, when it supports a clear business purpose. Possible projects include customer-service assistants, knowledge-base search, lead qualification, internal workflows, content assistance, data integrations, and other automations.
Before recommending a solution, we evaluate the required information, privacy considerations, system integrations, expected usage, accuracy requirements, human oversight, and ongoing platform costs.
Choosing Webstix
What should I ask before hiring Webstix or another web agency?
We recommend asking every prospective agency:
- Will the project be custom, package-based, or built from an existing theme?
- What work and functionality are included?
- Who will manage the project and perform the work?
- What will I own after launch?
- What access will I receive?
- What ongoing costs should I expect?
- How will results be measured?
- What happens if I need support after launch?
- Can I see relevant portfolio examples and client feedback?
A trustworthy agency should answer these questions clearly before the project begins.
Why do clients choose Webstix?
Clients often choose Webstix because they want one experienced team that can design, develop, host, maintain, and promote a website over the long term. They want one, capable company to contact who can handle everything. That is what we’re best at.
Our goal is to provide clear communication, dependable follow-through, careful testing, and ongoing support—so clients can concentrate on their organizations instead of coordinating multiple website vendors.
