Webstix is a web design and web marketing company based in Madison, Wisconsin. Since 2001, we’ve helped businesses build websites that do more than just look nice. We build websites that support sales, generate leads, rank better, load faster, and give business owners fewer headaches.
We specialize in the web. That matters.
We are not a print shop that happens to offer websites on the side. Web design, web development, website marketing, hosting, maintenance, search visibility, conversion improvements, and ongoing support are what we do. That focus helps us create websites that work better in the real world, not just in a mockup.
For our clients, that usually means a site that is easier to manage, more dependable, more visible, and more useful to the business.
Most of our clients come to us because something is not working the way it should.
Maybe their website is outdated. Maybe it is slow. Maybe it is not bringing in leads. Maybe rankings have slipped. Maybe they are tired of chasing down a freelancer, juggling multiple vendors, or wondering who is supposed to fix what.
That is where we come in.
We help businesses that rely on their websites for leads and sales. Many of our clients come to us frustrated with slow websites, poor rankings, or developers who don’t follow through. With Webstix, you get a team that handles design, coding, and ongoing maintenance — all in one place. We keep your site fast, secure, and optimized so you can focus on running your business instead of chasing technical issues.
We help by building and maintaining websites that are:
Easier to use
Faster and more reliable
Better positioned for search
Built to support leads and sales
Backed by a team that follows through
Our goal is simple. We want your website to help your business, not create more work for you.
We started in 2001, back when static HTML sites were the norm. Our first programmers were two guys who knew Perl and PHP, a designer, and Tony managing them and working on projects. We’ve greatly grown the team since then.
One, key addition early on, was our Maintenance Department. We found that taking developers off of projects to do small tasks didn’t work well for our clients or our team. We set up a team that just handled those smaller requests, and that was the perfect solution. We now have clients that use us as their “web team” and we’ve gotten tens of thousands of requests over the years. Those client enjoy our Maintenance Blocks system, which streamlines billing and makes handling new request seamless.
We moved into B2B websites early on as well, which is one specialty we have. We’ve made tools, portals, estimators, and specialized e-commerce systems for all types of businesses.
And we’ve also been the back-end for many agencies. They get the projects, send them to us, and deliver the work to their clients.
As we pass our 25th anniversary, we look forward to doing much more with automations, portals, integrations, and more – for all our clients, big and small.
Since 2001, we have built a system around consistency, quality, and accountability.
We do not rely on random freelancers. We do not piece projects together with whoever happens to be available. We have an established team, defined processes, and clear standards for how projects should be done.
Over the years, we have created detailed checklists, procedures, policies, and testing processes to help ensure that websites are built and launched the right way. If we ever find a problem in a project, we fix it, then improve our process so that issue is less likely to happen again.
That is one of the biggest differences between Webstix and many other web companies.
We are not trying to be the cheapest option. We are trying to be the option that saves you time, reduces frustration, and gives you a website you can actually rely on.
When your business depends on your website, quality matters.
We work with small to medium-sized businesses and organizations that need more than a nice-looking website. They need a partner who can help them build, improve, maintain, and grow their online presence over time.
Custom website design
Responsive web design for desktop, tablet, and mobile
Website development and programming
WordPress development and training
E-commerce design and development
Landing page design and conversion improvements
Search engine optimization
Page speed optimization
Website hosting
Website maintenance and upgrades
Content writing, research, and positioning
Website promotion and digital marketing
Social media consulting
Web graphic design
Logo design
In plain English, we help businesses build websites that look professional, perform well, and support real business goals.
Webstix is based in Wisconsin and in the Mid-West. Many of our clients are located right here in Wisconsin. At the same time, we also work with businesses across the country and around the world.
Some of our best client relationships have been built remotely. We have successfully completed projects for companies we have never met face-to-face because strong communication, solid processes, and dependable work matter more than geography.
Whether you are local or located elsewhere, our focus stays the same: build a website that works for your business and back it with a team you can trust.
A founding member, Tony helps bridge the gap between business goals, marketing strategy, content, and the technical side of the web.
With a background in web design (dating back to 1994), SEO, content strategy, and client communication, Tony focuses on making sure websites do not just get built, but actually help the business move forward. That includes everything from positioning and messaging to conversion-focused page structure, search visibility, content planning, and helping clients understand what matters most.
He is especially interested in the practical side of marketing: what makes people trust a business, what makes a website easier to use, what improves conversions, and what helps a company stand out online without wasting time or money.
Tony works closely with clients and the internal team to keep projects grounded in real business outcomes, not just features. His approach is simple: a website should look good, work well, rank well, and make life easier for the client.
Also a founding member, Lennart plays an important leadership role at Webstix and helps guide the company’s standards, direction, and long-term thinking.
Lennart believes that strong websites come from clear expectations, dependable processes, and a team that cares about getting the details right. His leadership has helped make Webstix the kind of company clients can count on for steady, professional work over the long run.
Joe has been one of the key people behind Webstix for years.
He spent years working in and leading our Maintenance Department before moving into a Project Manager role on our Projects Team.
Joe is one of our top problem solvers and a go-to resource for the rest of the team.
Ram joined Webstix in 2008 and plays a major role in solving complex technical challenges for our clients. With experience in technical architecture, API integrations, and AI-related tools, he brings both creative thinking and technical depth to every project.
He has completed Google’s Project Management course as well as training in AI prompt engineering, which complements the way he approaches systems, workflows, and problem-solving.
Ram is known for digging into difficult issues and finding smart, effective solutions. He enjoys the challenge of taking something complicated and making it work cleanly.
Outside of work, he enjoys writing, painting, and traveling.
You need to run your business and Webstix is here to help you with all the website related work like setting up your domain name, setting up your site, promoting your web site and hosting it. Maintenance is not a problem either. We offer several, easy-to-use maintenance packages that give you on-demand updates to your web site that are done right away.
If you need any kind of website work done, please contact Webstix and talk with us today so you, too, can get the benefit of our expert team and our high standards of website work.
Our easy-to-administer gallery feature allows you to easily add and manage photos. It also comes with a slide show option that enables you to add a gallery slideshow to any page.
We will set up a case study module to showcase your completed projects. It will have images with a brief description of the project, testimonials, the challenge, the solution, the results, and the service rendered.gallery slideshow to any page.
We will create a contact us form with fields like name, email address, phone number, and comments that allow site visitors to send you a quick message. It will include reCAPTCHAv2 to prevent bots from submitting spam.
We will add social media icons such as Facebook, X, Instagram, and YouTube and set up links to your social media page. Our setup will include links to your accounts.
We will set up the Google Reviews and show 3-4 Google Reviews on the new website’s home page. Doing this will increase visibility and is a powerful strategy to build trust, establish credibility, and drive conversions.
Maximize SEO effortlessly with a blog or news section. Connect with readers and satisfy search engines with fresh content. Stay current to increase keyword density, enhancing chances of driving traffic to your website.
Elevate your website’s homepage with our dynamic rotating hero image feature. Easily add and schedule slides with text and call-to-action buttons to drive engagement and conversions.
Customer testimonials enhance your business value, credibility, and reputation, driving a 62% increase in revenue per customer, as demonstrated by research.
