Hoist Central needed a powerful eCommerce website capable of handling a large catalog of industrial lifting equipment while providing a seamless purchasing experience for businesses. The project focused on consolidating products into a single platform, simplifying product selection, integrating business-critical systems, and creating an efficient online shopping experience for customers purchasing hoists, cranes, replacement parts, and lifting accessories.
What We Delivered
- Online shopping cart: A secure eCommerce platform that allows customers to browse, configure, and purchase industrial products online.
- Variable product setup: Products with multiple capacities, lift heights, mounting options, and configurations are presented through easy-to-use selection options.
- Purchase order support: Business customers can conveniently place orders using purchase orders as part of their procurement process.
- Sales tax exemption: Qualified customers can submit tax exemption information during checkout for a streamlined purchasing experience.
- Schematic parts diagrams: Interactive exploded-view diagrams help customers quickly identify and order the correct replacement parts.
- Freight collect functionality: Customers can use their preferred freight carrier accounts when placing eligible orders.
- LTL shipping integration: Less-than-truckload shipping options support the delivery of oversized and industrial equipment.
- Testimonial module: Customer testimonials reinforce credibility and showcase Hoist Central's reputation for quality products and service.
- Partial shipment authorization: Customers can authorize partial shipments, allowing available products to ship sooner when items are backordered.
- Sage ERP integration: Integration with Sage ERP helps synchronize business operations, improving order processing and inventory management.
- Custom data dashboard: A reporting dashboard provides valuable business insights by presenting key website and sales data in an organized, easy-to-understand format.
- SEO-friendly website architecture: Optimized page structure, metadata, and navigation improve search visibility and make products easier to discover online.
The Result
The new Hoist Central website delivers a professional eCommerce experience built specifically for the industrial lifting industry. Customers can easily configure products, locate replacement parts using schematic diagrams, complete purchases with specialized business features, and choose shipping options that fit their needs. Combined with ERP integration, business reporting, and an organized product catalog, the website improves operational efficiency while providing a faster, more convenient experience for customers.
Need a Website That Simplifies Industrial eCommerce?
If your business manages a large product catalog or serves commercial and industrial customers, we can build a website that streamlines purchasing, integrates with your business systems, and delivers an efficient online buying experience.
