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Copywriting Questionnaire

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General

How many pages would you like to have on your website?

Would you like to add/remove/modify any current pages on the website?

Would you like to add/modify/remove any fields on the online contact form?

If you don’t have an FAQs section on the website, please provide the list of FAQs your prospects/clients ask.

Competitors

Can you name a few of your competitors in your area?

Have you looked at their websites recently? If so, what did you like or dislike about them?

What are some specific ways that your services or approach differ from your competitors?

What are some things they don't do well that you can highlight as your strengths?

Here are some more questions about your company

List the services you offer

Do you want to offer more of specific services, or less of some services?

Additional services

Do you offer financing options to your clients?

Do you help clients obtain any necessary permits for their projects?

Do you offer any maintenance or follow-up services after a project is completed?

How different are you from your competitors? In other words what are your unique selling points?

Do you have testimonials from your clients? If yes, please provide.

Supply chain

How do you stay informed about potential supply chain disruptions that could affect your projects?

How do you work with clients to find alternative materials if necessary?

Customer service

Can you walk me through a typical project from the initial call from a client to the completion of the project? (This will help me describe what a client can expect when they work with you.)

How do you handle changes requested by the client after the project has already begun?

Do you offer any warranties or guarantees on your work?

What compliment do you hear from clients the most about working with you?

Do you incorporate a specific aspect of craftsmanship/artistry/technology/technique into your work?

In addition to offering a "good, better, best" kind of quote, how do you go above and beyond expectations to wow clients?

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Malcolm-Eaton Enterprises

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Webstix in Madison, WI

730 Rayovac Drive
Madison, WI 53711

608-277-7849

Webstix in Michigan

580 E Napier Ave.
Benton Harbor, MI 49022

269-925-1123

Webstix in Indiana

316 E Monroe St
South Bend, IN 46601

574-247-4343

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