Business owners must consider several factors while designing a website. There are many things that can go wrong when choosing elements and placing them on a website. These errors can make it difficult for visitors to navigate the website, leading to a poor experience.
Professional designers can make sure that a website meets all requirements and runs smoothly to ensure a pleasant browsing experience.
Here are some common mistakes to avoid if you're trying to design your own website:
A professional website designer would tell you that designing a website should begin with drafting. As we have said, it is important to start by writing down the objectives you want to achieve from your website. This will allow you to concentrate on designing pages that achieve your objectives.
This process will allow you to identify design redundancies and streamline your website structure. If you are planning to operate an online store with a goal to increase your sales, your objectives should include proper organization of your site’s content, optimized for search engine friendliness with effective placement of call-to-action elements, and streamlined funneling channels to increase conversion rate.
Avoid complicated designs that may overwhelm your visitors with videos and animations. Avoid themes that have cluttered pages or have a lot of navigation bars. Avoid adding unnecessary elements to your website pages. This can confuse your visitors. You should explain the purpose of any feature on your website pages.
Too many elements on a page are a common mistake in website design. It is important to understand the basics of web design before you start. Start by defining your business goals for your website. You may feel overwhelmed by the sheer number of options, especially if your experience is limited.
Web designers, particularly amateurs, may find the visual hierarchy of a website confusing. It is the process of placing elements on a website according to their importance so that visitors can take the desired action. A lack of visual hierarchy can cause all design elements to compete for attention and make it confusing.
This can cause inefficient guidance to the CTA (call to action) features which can result in lower conversions. To create a visual hierarchy that is intuitive and easily understood by visitors, it is important to consider their perspectives. UX research can help you create a seamless flow across your website pages.
Website accessibility is more than a moral concern. It's a legal requirement. The Americans with Disabilities Act (ADA) states that all websites must be accessible for people with disabilities. Website accessibility can lead to expensive lawsuits. Nearly 20% of Americans have some form of disability. If your website is not accessible, you could lose a large market segment. Accessibility allows you to attract people with disabilities and communities that support them.
The user experience is enhanced by making a website more accessible. Because most accessibility techniques are compatible with search engine optimization, they can help improve the website's ranking.
This list should help you get started in designing a website that suits your business goals. These aspects should also be applied to the mobile version. If you're unsure, consult a professional website design company like Webstix to help get you the best results.
